Your website needs to be user friendly to build traffic. You can have good information on your website, but if the site is not easy to use, then people will stay away. There are some basic tips you can keep in mind that will make your website user friendly and keep that traffic flowing.
1) Use basic colors.
One of the misconceptions about websites is that they are like neon signs; the brighter and flashier they are, the more people will want to look at them. That is not true. If your website contains bright colors, that can be difficult for people to look at. It can also distract from the important information on your website, which decreases your website’s effectiveness.
2) Make the graphics relative to the content.
Marketing experts will sometimes put colorful images in advertising that has nothing to do with the product in the ad, but is designed to grab your attention. That works in advertising, but it does not work in website development. Keep your website images simple and on target with the website content. Do not confuse readers by including colorful images that have nothing to do with your company.
3) Make it easy to find anything.
Your website visitors will click on up to three links before they decide to navigate away from your website. When you develop the structure of your website, make everything easy to find. You may not be able to keep it under three clicks for everything, but if the navigation makes sense, then people will stay.
Make your website user friendly to maintain repeat visitors, and entice new visitors to stay.
